Since its foundation in 1967, SARA Group has grown to become the Middle East's leading distributor of luxury bathroom products, high quality ceramics, world class hospitality and kitchen equipment, and beautifully designed tableware and home accessories. 

Our dynamic team of 500 professionals operate from 48 outlets, served by 10 warehouses and distribution centers totaling 55,000 square meters. Our operations span across the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Lebanon, and China.

While the quality and design of our products is paramount, our success as a company has come from providing unique lifestyle solutions to our customers whether they are furnishing their home or fitting out a five-star hotel. From retail to wholesale, large projects to smaller ones, we aim to deliver both unrivaled quality in our products and unmatched professionalism in our service.

Over the past half-century, we have remained true to our core values of being connected, collaborative, professional, proactive and bold in our approach to business and to serving our customers. Our vision is to help our customers create exceptional spaces that fulfil, inspire and delight them. We remain committed to delivering on this vision and stay true to our values as we continue to grow our organization, enhance our services, serve our customers passionately and professionally, and improve the standards of our industry for the long-term.

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SARA Group

SARA Group's headquarters in Dubai, United Arab Emirates

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