Artist and founder Sarah Baker works with some of the world’s most daring and innovative noses to create distinctive fragrances. Each Sarah Baker fragrance tells a unique story, harnessing scent's ability to vividly evoke memories, ideas and feelings full of intriguing nuance and spectacular fantasy. Working with some of the most talented noses in the industry, we collaborate on our fragrances rather than dictate. The results are scents which focus on unapologetic artistry exploring some of the wildest corners of contemporary perfumery. 


Now sold in over 30 countries the vision for the brand is to : 

- Bring art into the everyday to people around the world through perfume. 

- Create bold, beautiful, unique perfumes that empower the wearer to feel distinguished. 

- Create an exciting, artistic unboxing experience complete with surprises. From the screenplay to the extraordinary olfactory transcendance that’s remembered with every wearing.

- Make high-quality, luxurious, and long lasting fragrances at the optimal concentration. 

- Grow the brand sustainably. 

- Grow the brand with our artistic integrity intact.

- Collaborate with talent in the fields of art, design, film, fashion, performance and perfume. 


Sarah Baker is a multidisciplinary artist with a background in fine art, Sarah’s work spans film, photography, and installation, often exploring themes of luxury, identity, and desire. Since launching her brand, Sarah has collaborated with some of the world’s top perfumers to craft scents that push creative boundaries while maintaining artisanal quality. Each fragrance is more than just a composition - it’s an experience, accompanied by original mini screenplays, reflecting her passion for storytelling.

Sarah Baker Perfumes

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Sarah Baker Perfumes

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