Aron Backström currently serves as the Vice President of Product & Loyalty at SAS - Scandinavian Airlines, a position held since June 2013. Previous roles at SAS include Head of EuroBonus, Head of Europe South and Intercontinental Network, Head of Europe South Network, Director of Corporate Strategy, and Manager of Corporate Strategy. Prior to joining SAS, Aron Backström was an Associate at A.T. Kearney from September 2010 to May 2013, focusing on Retail and Private Equity. Aron Backström holds a Master of Science in Economics from the Stockholm School of Economics and completed exchange studies in Business at Tsinghua University in 2010.
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