Fredrik Rydbert

Fredrik Rydbert is an experienced revenue management professional with a robust background in optimizing pricing strategies across various sectors. Currently serving as the Head of Revenue Management for EU North and Nordics at SAS - Scandinavian Airlines since March 2018, Fredrik has led teams in optimizing ticket revenues for significant route areas and has managed projects to enhance departmental processes. Prior experience includes roles as Manager of Revenue Growth Management at Coca-Cola European Partners, where Fredrik focused on promotional strategies, and as a Revenue Manager at SAS, overseeing pricing strategies for substantial ticket revenue areas. Earlier positions include a Pricing Analyst at Coop Sverige, responsible for strategic pricing, and an Administrator at Crescore. Fredrik holds a Master’s degree in Business Economics with a focus on Finance from Stockholm University, complemented by coursework at Singapore Management University.