Veronica Vikstedt

Veronica Vikstedt serves as the Head of Digital Experience and Acting Head of Book at SAS - Scandinavian Airlines, where responsibilities include driving the reconstruction of the SAS website and leading a multidisciplinary digital team to enhance user experience across all platforms. Previously, Veronica held the role of Digital Product Owner for multiple product teams within SAS, contributing significantly to the airline's digital transformation initiatives. Veronica's career spans several years, beginning as Digital Sales & Conversion Manager at SAS and including positions at Spanair and Essity, highlighting a strong focus on e-commerce, digital optimization, and project management. Veronica holds a degree in Digital Information Design and Development from the University of Borås and is currently pursuing further education at Linnaeus University.