Cedric THOMAS has extensive experience in the sporting goods industry, currently serving as the Country Manager for Saucony since June 2010, where responsibilities include developing and managing the business plan and sales strategies for France. Cedric has been instrumental in overseeing sales and marketing processes, achieving revenue and profitability targets, and leading a successful sales team. Prior roles at Saucony include Sales Manager France and Key Account Manager, focusing on the development of running products and establishing sales strategies. Before joining Saucony, Cedric was a Sales Executive at Nike and a Technical Advisor at Puma, gaining valuable expertise in client portfolio management, product marketing, and sales training.
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