Paul Baker

Paul Baker is a Senior Director at Savanta, possessing over 35 years of experience in brand and communications research. Former roles include Associate Director at NFO, Director at TNS UK, and Director of TNS Mercury Ad Testing, where they designed and launched an ad testing product. Paul has also held positions at Kantar TNS Specialist Services and Future Thinking, focusing on tracking accounts across various sectors. They studied German Studies at the University of Birmingham and Germanistik at the University of Augsburg.