Kevin Young

Director, Digital Marketing & Operations at Savvas Learning

Kevin Young has a diverse range of work experience in the field of marketing. Kevin is currently serving as the Director of Digital Marketing & Operations at Savvas Learning Company since 2019. Prior to this, they held the same position at Pearson K-12 Learning from March 2019 to October 2019.

Kevin's longest tenure was at Pearson, where they worked from January 2015 to October 2019. During their time there, they held the role of Vice President, Online Marketing, Pearson North America. Kevin directed the central online marketing agency and was responsible for driving marketing objectives across North American operations. Kevin achieved significant results, including reducing the K12 cost per lead by 60% while doubling lead generation volume and lead routing speed, resulting in savings of $650K.

Before Pearson, Kevin held various positions at Pearson North America, Family Education Network, Digitas, Major League Baseball, and Edith Roman Associates. Throughout these roles, they gained experience in e-marketing, website optimization strategies, email marketing, search engine optimization (SEO), and marketing analytics.

Overall, Kevin's work experience showcases their expertise in digital marketing, operations, and driving results in the education industry.

Kevin Young attended Syracuse University from 1986 to 1991, where they pursued a Bachelor of Science degree in Business with a focus on Marketing. Kevin then went on to Northwestern University, where they completed a Master of Science degree in Integrated Marketing Communications (IMC) from 1994 to 1996. During their time at Northwestern, Kevin also studied integrated marketing communications for a year, although it is unclear if they obtained a degree in this field.

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