Founded in 1990, Sawaya Group has established itself as a leading beauty distribution and brand development company in the Middle East and Africa. With a strong commitment to innovation, integrity, and excellence, we have been the exclusive distributor of globally renowned brands such as Hand & Nail Harmony, Gelish, and Morgan Taylor. In addition to our distribution expertise, we are the creators of Provoc Makeup and Clashes Eyelash Extensions, two pioneering brands that reflect our dedication to quality, artistry, and modern beauty trends.

At Sawaya Group, we go beyond distribution—we create beauty experiences. Provoc is a beauty concept offering cutting-edge products, a unique retail concept, service and professional education opportunities.
Clashes specializes in high-performance eyelash extensions and accessories, providing beauty professionals and consumers with superior quality eyelash and brow solutions.

With over three decades of expertise, our network spans across regional and international markets, ensuring that salons, makeup artists, pharmacies, and retailers have access to premium beauty products. We believe in the power of beauty to transform and empower, and we continue to push boundaries in product innovation, strategic partnerships, and market expansion.


Sawaya Group

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Sawaya Group

Org chart

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