David B.

Demand Generation Lead at Primer

David B. is currently the Demand Generation Lead at Primer. Prior to this role, David was with Flatfile Inc. from November 2018 to April 2022, where they served as a Growth Marketer. In this role, David was responsible for optimizing paid acquisition strategies, executing content marketing strategies, and working with the product marketing team to provide feedback on product development. David also published organic content in preparation for a public product launch in Q1 2019.

Before joining Flatfile Inc., David was with Mentat from September 2018 to December 2018, where they served as an Assistant Growth Hacker. In this role, David was responsible for executing online and offline marketing strategies with the product development team, assisting in organizing and coordinating campaigns, and employing experimental tactics to facilitate rapid growth for the company and platform. As a result of David's efforts, Mentat was successfully able to raise funds from investors.

Some of the key technologies that David has used throughout their career include Google Analytics, Twitter Analytics, Content Aggregation, Buffer/Google UTM Campaign Manager, MailChimp, HotJar, Google Search Console, and Excel.

David B. has a Bachelor of Fine Arts in Digital Design from the University of Colorado Denver. David is certified in Inbound Marketing from HubSpot Academy.

They work with Riddhi Shah - Head of Marketing, Kris Toledo - Chief Commercial Officer, and Arik Elbag - Strategic Finance & Business Operations Lead. Their manager is Keith Putnam-Delaney, Co-Founder & CEO.

Timeline

  • Demand Generation Lead

    Current role