Fred Setra is a seasoned AI software engineer and data professional with extensive experience in leading engineering teams, developing data ecosystems, and enhancing data workflows. Currently serving as a Senior AI Software Engineer at Primer and a Founding Member at AI Circle, Fred previously held roles at Blue Orange Digital as AI Engineer and Engineering Manager, where leadership and mentoring efforts were focused on technical alignment with business objectives. Notable contributions at Wipro Limited included improving data extraction processes for Roche Pharmaceuticals and leading a significant data migration project for Cargill. Fred's career also features a strong background in application architecture at Avon and various impactful projects during early tenures at Wipro. Educational qualifications include a postgraduate degree in Data Science and Artificial Intelligence from Pontifícia Universidade Católica do Rio Grande do Sul and a bachelor's degree in Information Systems from FIAP.
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