Sofie Thulin is an experienced professional in loyalty and CRM with a strong background in digital and direct marketing, currently serving as Chef Kundstrategi och CRM at SBAB. Previously, Sofie held the position of Head of CRM in the retail division at Fenix Outdoor, where efforts focused on creating a CRM roadmap and implementing a new customer experience platform. Sofie has also worked as Client Lead at Accenture Song, leading transformative projects and inspiring teams to deliver measurable business results. With a Master’s degree in Economics from Lund University, Sofie brings over 12 years of expertise across various sectors, including financial services and e-commerce.
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