Pascal Wälti

Pascal Wälti currently serves as the Marketing Communications Manager for Media at SBB CFF FFS, beginning in February 2023. Key responsibilities include media agency management, co-leading media management efforts, and executing on- and offline media buying strategies while collaborating with analytics and SEO teams. Prior to this role, Pascal held various positions at Webrepublic AG from September 2019 to February 2023, progressing from Associate Consultant to Senior Consultant in Search Engine Advertising (SEA), where duties included direct client consultation and involvement in tracking and analytics. Pascal's earlier experience includes a role as a working student in retail marketing at Bosch Switzerland and a sales internship, alongside a part-time sales job at Denner AG. Educational qualifications comprise a Master of Arts in International and European Business from Université de Fribourg and various degrees focused on economics and business from institutions including the University of Bern and KU Leuven.