Serge Käppeli

Serge Käppeli is the Head of Corporate Design at SBB CFF FFS, where they define and sharpen the appearance of the Swiss National Railways and develop guidelines for all Corporate Design areas. Previously, they served as a Senior Project Manager at SBB CFF FFS and have held key roles at Swatch Ltd. and the Swatch Group, focusing on retail environment design and international project management. Serge holds degrees in Industrial Design and Architecture, along with a Master of Advanced Studies in General Management. Their diverse experience encompasses design development, project coordination, and brand optimization in various industries.