Alex Tanner is an experienced digital marketing professional who currently serves as the Digital Marketing Director at SBC since April 2025. Prior to this role, Alex was self-employed from January 2022 to May 2025 as a consultant, focusing on embedding AI strategies in marketing teams within the payments sector and advising private equity and investment firms on topics related to marketing, fintech, and gaming. Alex's previous positions include Vice President of Growth at Betbull, where oversight included a £60m+ P&L and the launch of marketing strategies, Chief Marketing Officer at Retail Merchant Services, responsible for developing the overall marketing strategy and executing market penetration efforts, and Group Digital Marketing Director at Worldpay, managing a global lead generation P&L while consistently exceeding sales goals. Alex's educational background includes attendance at Latimer School from January 1980 to January 1987.
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