In 2002, Sam Nazarian Founded sbe to revolutionize the lifestyle hospitality space. With an uncompromising entrepreneurial instinct, Sam Nazarian is always ahead of the curve in creating and defining consumer trends and global lifestyle hospitality experiences. His unmatched career began with the founding of sbe Entertainment Group in 2002, which has turned into one of the most successful hospitality companies with sought-after lifestyle hospitality brands around the world including SLS Hotels, Hyde Lounge and Mondrian Hotels.
Current role