Together with healthcare professionals and experts we are active in the field of medical devices, aroma products, food-supplements, cosmetics and other fast moving consumer goods. Our vision is to provide a portfolio of innovative, effective  and sustainable products based on a variety of cannabinoids.

We focus on cannabinoids, because the secret to a balanced health, resides in the science and total care of the endocannabinoid system (ECS).

The ECS resides within all animals except insects and is a 600-million-year-old messenger and receptor system integral to homeostasis. It is key to the management of balance within our body. From embryonic development to immunosurveillance, there is not a single function in our bodies that is not influenced or modulated by the ECS.

The ECS appears as a switchboard functioning in and across all physiologic processes and organs, acting and reacting to internal and external stimuli to direct, correct and overall manage our health. The ECS can be broken down into core components. Cannabinoid receptors like CB1 and CB2. Ligands called endocannabinoids that bind to those receptors and initiate an action, such as anandamide and 2-AG. Enzymes that synthesize these endocannabinoids on demand when they’re needed and break them down after they’re used.

Hundreds of plant based cannabinoids found in cannabis and other plants that mimic or modulate our endocannabinoids, have the potential to supplement the endocannabinoid system in therapeutic manners and facilitate our natural physiological function. 

The main contributors to ECS dysfunctioning and disease are related to our lifestyle including high stress levels, unhealthy nutrition and lack of cannabimimetic practices, such as sleeping, exercising, deep breathing and social interactions. Caring for ourself and our endocannabinoid system requires understanding of what nurtures it and what restores it. We are eager to provide our community with a range of cannabinoid based products.

SBR Development Holding

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