• SBT

  • Alexandre Germano

Alexandre Germano

Coordenador De Operações Digitais at SBT

Alexandre Germano is an experienced digital operations coordinator currently at SBT since January 2022, overseeing the OPEC digital area and commercial operations across social media platforms. Responsibilities include campaign optimization, programmatic auction management, implementing Ad Manager for SBT properties, and developing performance dashboards. Previous roles include positions at Hands and Nobeta, focusing on mobile campaigns and programmatic operations, respectively. Alexandre's career also includes significant experience as a media analyst at Adaction Brasil and as a senior programmatic analyst with Grupo NZN, managing substantial media inventories. Educationally, Alexandre holds a bachelor's degree in Systems Analysis from E-ATT.

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SBT

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SBT is one of the most important television networks in the country, covering 96% of it's households with television and 98% coverage of Brazilian consumer potential. SBT works as a very strong content producer offering to it's audience a highly diversified programming schedule for every social class.