Lesha Ruffin

Senior Manager, Brand Partnerships at SC30

Lesha Ruffin has diverse work experience in various industries. Lesha currently works as a Senior Manager of Brand Partnerships at SC30 Inc. Prior to that, they held the position of Senior Client Services Manager and Client Services Manager at Wasserman, where they managed client relationships and successfully delivered activations and events for major brands like AT&T, Formula 1, Ferrari, and CarMax.

In 2011, Lesha founded Lesha Joy PR, where they provided digital public relations and event management services to clients such as business owners, music artists, pro athletes, and entertainment companies. Lesha was responsible for building client relationships, planning and managing events, and handling PR-related tasks such as press releases and social media management.

Before their entrepreneurial venture, Lesha worked as the Director of Content at FOX 5 Vegas - KVVU, overseeing a team of content producers and developing digital and social media strategies to increase engagement. Lesha also worked as the Editorial Director/PR/Event Production Manager at Echoing Soundz, the Web Producer/Assignment Desk Manager at ABC10, and an Account Executive at Orsi Public Relations. Lesha started their career as a News Coordinator at ABC7 Los Angeles.

Throughout their career, Lesha has demonstrated expertise in brand partnerships, client services, event management, PR, and content creation.

Lesha Ruffin obtained a Bachelor's degree in Broadcast Journalism from the University of Southern California between 2001 and 2005.

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Timeline

  • Senior Manager, Brand Partnerships

    April, 2022 - present

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