I solve The Cost Paradox for PE portfolio companies entering European markets.

The pattern: A company enters Europe, launches in a few markets, then scales — and complexity explodes. Each market adds cost, not leverage. HQ and markets fight for control. Time-to-market stretches. Companies add 3× markets but experience 4.2× operational cost growth.

By the time the board notices, the inefficiency is baked in — dragging EBITDA, slowing time-to-market, creating risk buyers will discount at exit.

At Scalable Brand, I prevent this breakdown before it compounds.
I build scalable architecture before companies scale. The dysfunction shows up in go-to-market operations, but the root cause is organizational design: unclear role architecture, fragmented systems, processes that don't scale.

Track record: Nike EMEA (14 markets, €2M savings), Uber EMEA (47 markets), HBO Max EMEA (17 markets), Ring Europe (10 markets), Museum of Illusions (Invera portfolio, 26 markets, 40+ locations).

Portfolio impact:

€3-8M recoverable value per portfolio company
40-60% reduction in marketing operational costs
+1-2 multiple points through exit positioning

How I work:

Pre-Acquisition: I assess whether targets have built scalable expansion architecture or just added markets and headcount.

Pre-Expansion: I build the architecture before complexity compounds — market sequencing, HQ-to-market model, systems that scale.

Mid-Expansion: I diagnose where complexity is compounding, what it's costing, and implement the fix. For complex transformations, I work embedded with teams.

Portfolio-Wide: Ongoing partnership. Pattern recognition from one company transfers to the next. The playbook compounds across your fund.

The Adriatic Executive Retreat — intimate working sessions at my private villa on Croatia's Adriatic coast — is the best way to start.

boris@scalablebrand.co | scalablebrand.co

Scalable Brand

Org chart

Teams

Offices