ScalePoint CPG helps emerging and growth-stage consumer brands scale profitably into retail, foodservice, and multi-state distribution.

Founded by industry operator Mark Rider, ScalePoint brings real-world experience from inside the grocery ecosystem — working directly with buyers, distributors, brokers, and manufacturers to turn promising brands into scalable businesses.

We specialize in the operational side of growth — the part most brands struggle with after the first few accounts.

Our focus is simple:

Distribution. Velocity. Margin.

ScalePoint partners with brands to:

• Enter regional and national grocery chains
• Build distributor relationships and route-to-market strategy
• Improve retail velocity and category positioning
• Optimize margins and pricing structures
• Prepare brands for multi-state expansion
• Develop retail sales strategies that buyers actually respond to

With deep relationships across the Midwest grocery landscape and experience launching and scaling multiple CPG brands, ScalePoint operates at the intersection of strategy and execution.

We don't just advise.

We help brands get on shelves and stay there.
We work with founder-led brands ($50K–$10M) preparing to expand from 50–1000's of doors into regional and national accounts including national distribution UNFI, KeHE, GFI PFG, US Foods, Sysco and several other regionals.

Our focus is disciplined growth — optimizing pricing, trade spend, velocity, and distributor alignment before expansion to protect margin and long-term profitability.

Services include retail expansion strategy, distributor placement preparation, margin engineering, broker oversight, and fractional VP of Sales leadership.

ScalePoint CPG

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ScalePoint CPG

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