Marcus Åström is the Head of Digital Experience at Scania Group, where they lead the global digital strategy, branding, design, and UX department. They have successfully built a comprehensive digital design organization from the ground up, including the development of a robust design system, Tegel. Marcus has a strong background in digital business development and marketing, with previous roles at prominent companies such as BMW Group and SBAB, where they drove significant improvements in user experience and digital sales. Additionally, they serve as a board member for Barn i hjärtat, focusing on strategic governance and support for children's education and well-being globally.
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