Martin Lauer

Martin Lauer is a seasoned professional in marketing and communications, currently serving as the Marketing and Communications Director for the Central European Region at Scania Group. They have held significant roles in various organizations, including as Managing Director at OgilvyOne Worldwide and Marketing Director at ČMSS, where they successfully implemented new business strategies and drove substantial revenue growth. Martin’s extensive experience spans over two decades, with a strong focus on client-centric approaches and innovative marketing practices across renowned brands such as Škoda Auto and Mercedes-Benz. They also possess impressive public speaking skills and a commitment to continuous learning in the evolving marketing landscape.