ScanmarQED
Brian Cusick is the President of the U.S. Business Unit at ScanmarQED, where Brian leads the US business in marketing analytics. Brian is also the co-founder of CalibraxKPI, overseeing the development of proprietary metrics and guiding sales efforts. Prior to this, Brian was a Founding Partner at Lyndale Strategic Advisors and Vice President of Consulting Services at Market Fusion Analytics, LLC. Brian has experience in research and analytics roles at PepsiCo and Kraft Foods, and holds a degree in Economics from Miami University.
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ScanmarQED
Dare to do more with your data! Drive your business growth with automated data analysis and instant access to the insights that you need. Our Marketing Analytics, Forecast, and Planning Software build marketing mix models at scale, optimize portfolio spend in minutes, and process thousands of respondent-level data feeds per week. Our analytical Software Applications run on top of a collaborative data and knowledge platform that ensures quality data, meaningful data integration, and enriched business insights. This enables your company to easily share knowledge and promotes better and faster decision-making. . Marketing Mix Modeling - Quickly build advanced marketing mix models that quantify marketing ROI. . Strategic Revenue Growth Management - Forecast demand swiftly. Analyze and optimize pricing and promotions. . Brand Management - Evaluate and track the impact of your advertising and brand-building campaigns. . Marketing Insights and data integration - Collect, harmonize, and integrate all sources of marketing data, and turn them into actionable insights.