Scene+, a joint venture between Scotiabank® and Cineplex®, brings together two of Canada’s favourite loyalty programs, SCENE® and Scotia Rewards®, to create an enhanced program with a breadth of rewards categories. We’re excited to announce that Empire has joined Scene+ as an owner. Now members can earn and spend points at grocery, pharmacy, and liquor stores.

Grocery

Retail

Scene+

Tracey Pearce

John Souleles

Zain Khan

Matthew Harris

Dean Ortlieb Cpa

Chris Kuusela

Candice Troupe

The marketing team at Scene+ is responsible for developing and executing strategies to engage and retain loyalty program members across multiple channels. They focus on lifecycle and retention marketing, digital strategies, partner collaborations, and ensuring effective marketing operations. The team works collaboratively to enhance member experiences, drive brand awareness, and optimize communication efforts to maximize program participation and satisfaction.

Marketing Team

The Data and Analytics Team at Scene+ leverages data to drive business insights and optimize member experiences across loyalty programs. They handle data engineering, business intelligence, data science, and machine learning to support marketing strategies and operational efficiencies. Their expertise ensures data-driven decision-making and enhances the value provided to members through personalized rewards and targeted engagements.

Data and Analytics Team

This department focuses on analyzing data and developing insights to support decision-making and strategic initiatives.

Data Analytics

This department oversees the planning, execution, and completion of projects to ensure they meet organizational goals.

Project Management

This department focuses on building and managing relationships with partners while driving marketing initiatives to enhance brand presence and engagement.

Partnerships and Marketing

This department focuses on the planning, execution, and analysis of marketing strategies and initiatives.

Scene+

Org chart

Teams

Marketing Team

Data and Analytics Team

Data Analytics

Project Management

Partnerships and Marketing

Marketing Operations

Offices

Scene+

Org chart

Teams

Marketing Team

Data and Analytics Team

Data Analytics

Project Management

Partnerships and Marketing

Marketing Operations

Offices

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