Dmitry Z.

Dmitry Z. has a diverse work experience in various companies and roles. Dmitry started their career as a Web Analyst at AvertMedia, where they focused on improving clients' websites efficiency and optimizing ad campaigns. Dmitry then transitioned to HomeMe.ru, where they worked as the Head of Digital Marketing and Analyst, overseeing the marketing function budget and creating and launching marketing and branding campaigns. Dmitry then joined The Walt Disney Company as an Analyst, providing business analysis, planning, and automation support. Dmitry played a key role in enhancing business intelligence efficiency and data transparency through the implementation of a data warehouse and automation processes. At Adidas, Dmitry served as a Senior Manager Digital Analyst, focusing on digital business performance analytics, traffic analytics, consumer experience analytics, and CRM analytics. Dmitry led the continuous development of the analytics practice and managed the demand for insights and analytics. Currently, Dmitry works as a Product Analyst at Scentbird, where they provide analytical support for projects, defines KPIs, tracks user behavior, and evaluates the success of new functionalities. Dmitry also develops dashboards and reporting notifications to measure the impact of product features and business initiatives.

Dmitry Z. received a Bachelor's Degree in Management and Informatics from SRTMA after Peter the Great, completing the program from 2007 to 2012. In terms of additional certifications, Dmitry obtained the following: Golang language certification from Udemy in September 2022, Probability and Statistics certification from Udemy in January 2020, MBA in a Box certification from Udemy in December 2019, Machine Learning A-Z certification from Udemy in August 2019, Google Analytics IQ certification from Google in October 2014, and Yandex Expert certification from Yandex in December 2014.