Ivan Mashkov

Ivan Mashkov is a marketing professional with extensive experience in user acquisition and affiliate marketing. Currently serving as UA Manager at Scentbird since February 2022, Ivan previously held positions as Internet Marketing Manager at G5 Entertainment AB and Senior Marketing Manager at Innova Distribution, where the primary focus was on achieving positive return on advertising spend (RoAS). Ivan began a marketing career as a Media Buyer at Social Discovery Ventures, gaining valuable insights into affiliate marketing and ad networks. Additionally, Ivan has a background in content creation as a Freelance Writer for Gaming Precision, and has experience in auditing and financial reporting through roles at BDO Group in Russia and initial positions at Procter and Gamble and E&Y. Ivan holds a Master of Financial Administration in International Economic Relations from Moscow State Institute of International Relations and a Bachelor of International Business from Carleton University.