Lara Morgan is a British entrepreneur known for her exceptional achievements in accelerated growth and investments in wellbeing brands. Lara founded Pacific Direct in 1991, quickly establishing it as a global supplier of luxury branded toiletries for five-star hotels. Currently, Lara serves as Co-Owner and Founder of SCENTERED, an innovative aromatherapy brand, while also holding venture partner roles at GATE8 and dryrobe, among others. An active investor in various British brands focused on wellness, Lara is also a dedicated philanthropist and a former top 10 World Triathlete, balancing life as a proud parent of three.
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