Payton Smith

Payton Smith is a seasoned marketing professional with expertise in branding and social media strategy. Currently serving as a Branding and Marketing Specialist for Schaeffler, Payton manages social media operations for North America, executing over 20 campaigns aligned with corporate strategy. Previously, as an Advertising and Social Media Strategist at Nych Brands, Payton developed digital advertising strategies for multiple brands and oversaw vendor accounts on major platforms. Additional experience includes a role as Sponsorship and Activation Coordinator at MKTG, where collaborative content creation for events and promotions was key, and internships at Indiana Institute of Technology and Tuthill Corporation, focusing on event planning and product marketing. Payton holds a Bachelor of Business Administration in Marketing from Indiana Institute of Technology.