Allison Haugstad

Allison Haugstad is a marketing leader with extensive experience in analytics, media, and sports marketing. They have served as a Marketing Leader at Scheels from 2016 to 2024, overseeing various marketing initiatives. Previously, they held roles including Marketing Project Manager and Assistant Store Leader at Scheels, as well as several positions in sports administration and marketing during their internships at Valparaiso University and the University of Minnesota - Crookston. Allison earned a Master’s Degree in Sports Administration from Valparaiso University and holds a Bachelor of Science in Sport and Recreation Management from the University of Minnesota-Crookston.