Mathilde Roux

Mathilde Roux is a Regional Head of Shopper Activation and POS at schleich®, with extensive experience in brand management across the consumer goods and entertainment industries. Over the past eight years, Mathilde has worked with companies like Hasbro, Moose Toys, and Playmobil, overseeing brand strategies for notable franchises such as NERF, Transformers, and Star Wars. Mathilde's background includes a strong educational foundation in applied languages and international business, with multiple degrees from esteemed institutions. Known for a people-driven mindset and a global perspective, Mathilde is passionate about integrating local market needs into global marketing plans.