Bashir P. is a seasoned digital marketing professional with extensive experience spanning over a decade in various leadership roles. Currently serving as Vice President of Digital Marketing at Scholastic since 2019, previous positions include Director of Search and Paid Media and Head of Digital Marketing. As a Digital Marketing Consultant from 2014 to 2021, Bashir P. provided strategic planning and implementation for diverse SMB clients. Additionally, managerial roles at Teach For America and Trinity Insight involved responsibilities in traffic management and overseeing comprehensive digital marketing strategies, including SEO, paid search, and multivariate testing. Bashir P. holds a Bachelor of Business Administration in Finance from Temple University and attended the University of Pittsburgh.
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