Brian Chiger

Brian Chiger currently serves as VP of Marketing Strategy for School Reading Events at Scholastic, commencing in October 2023, where key responsibilities include strategic planning for Scholastic Book Fairs and Clubs. Previously, Brian held various senior roles at Nickelodeon from August 2012 to October 2023, focusing on program marketing, brand strategy, and consumer marketing, with a notable emphasis on cross-platform strategies for successful property launches. Earlier experience includes serving as Strategy Director at AgencyNet, where responsibilities involved consumer research and brand development for notable accounts, and as an Account Planner at Saatchi and Saatchi, where contributions were pivotal to youth marketing initiatives for General Mills. Brian also founded PaperJam Records, promoting a fundraising music tour for the “I Have a Dream” Foundation. Educational credentials include a degree in Psychology and a Management Studies Certificate in Business Management and Marketing from the University of Rochester.