Caitlin Friedman is an accomplished executive with extensive experience in marketing, brand management, and content development within the publishing and entertainment industries. Currently serving as the Senior Vice President and General Manager of Scholastic Entertainment since June 2014, Caitlin Friedman has facilitated the expansion of global and domestic Scholastic titles through strategic partnerships and development deals. Caitlin Friedman’s previous roles include Vice President of Marketing for Scholastic Publishing Group and Vice President of Marketing & Brand Management for Scholastic Media. Prior to joining Scholastic, Caitlin Friedman held key positions at Sterling Publishing and co-founded a successful boutique PR firm. With a Bachelor's degree in English from the University of Massachusetts Amherst, Caitlin Friedman has demonstrated a strong ability to create and execute impactful marketing strategies across various media and promotional platforms.
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