Joelle MacPhee

Joelle MacPhee is a seasoned marketing professional with significant experience in product marketing and brand development. Currently serving as Sr. Director of Product Marketing at Scholastic since May 2017, Joelle has previously held various marketing roles including Director of Marketing at Ooka Island Inc., where responsibilities encompassed integrated marketing strategy, product marketing, and public relations. Joelle also contributed to the Canadian Technology Accelerator as Director of Reading Partnerships and gained early experience as a Market Researcher for NRC-IRAP, focusing on marketing plan development for Ooka Island. Joelle holds a Bachelor of Business Administration in Marketing from the Schulich School of Business at York University, completed in 2010.