Marc Lambert has extensive experience in marketing automation and analysis, currently serving as Manager of Marketing Automation at Scholastic since March 2015, following a promotion from Senior Analyst. Lambert has successfully managed campaigns and processes that significantly increased revenue, notably leading the 2018 email campaign strategy for the Scholastic Canada Reading Club which generated over $50 million in online sales. Previous roles include Marketing Promotions Coordinator at Scholastic, where budget tracking and vendor management were key responsibilities, and Marketing Database Coordinator at Yonkers Raceway, Inc., providing analytical support for direct mail and email marketing initiatives. Early career experiences include strategic planning at Brooklyn Public Library and marketing internships at Harlem Lanes, demonstrating a strong foundation in both marketing and customer relationship management. Lambert holds a Bachelor of Science degree in Business Administration with a focus on Marketing from Daemen University.
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