Tracy Lecaptain

Tracy LeCaptain is an experienced Digital Content Strategist at School Specialty since August 2022, with a notable background in brand copywriting and eCommerce. Previous roles include Brand Copywriter at Fleet Farm, where responsibilities involved developing cohesive content for various media channels, and eCommerce Copywriter at Shopko, focusing on brand standards and engagement-driven copy. Tracy's extensive experience also encompasses project leadership in training and communications at Pierce Manufacturing, as well as curriculum development at Schneider National. Tracy holds a Bachelor’s Degree in Business Administration with a Marketing focus from St. Norbert College and an Associate Degree in Marketing from NWTC.