Dominik Schaefer has extensive experience in the fields of IT management and online marketing, currently serving as IT Notfall Manager and Senior Marketing Manager Online & Social Media at SCHOTT since 1997. In this role, Dominik has led company-wide projects for the implementation of Google Analytics and Sitecore Analytics, as well as managed overarching SEA campaigns and social media strategies. Prior to this, Dominik worked at ZDF from 1994 to 1997 in various capacities, including Online Marketing and Social Media Manager and Business Development Consultant. Dominik holds a Diplom-Kaufmann degree in Business Administration, specializing in Marketing and Accounting, from Johannes-Gutenberg-Universität Mainz, complemented by time at Université de Bourgogne.
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