Michael Prasthofer is currently the E-Commerce Manager at Schrack Technik GmbH, where they lead teams to optimize website performance through data-driven strategies. With a background in international business and marketing, Michael has held various roles, including Teamlead Website Management at HOLZKERN and Data Insights Editor at Stats Perform. They possess extensive experience in tracking KPIs, analyzing data, and implementing improvements to enhance user engagement. Michael earned a Master of Science in International Business/Trade/Commerce from WU (Wirtschaftsuniversität Wien) and previously completed their Bachelor of Science in International Business Administration at the same institution. In addition to their professional pursuits, Michael enjoys staying active through sports, particularly American football.
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