Jonathan Sherwood is a commercial brand builder with a passion for brand development in the sports and lifestyle industry. They have extensive experience across various sectors, including cycling, sportswear, and powersports, and have held prominent roles in companies such as ZyroFisher, Fox Racing, and Bell Helmets. Throughout their career, they have successfully led marketing strategies and brand management initiatives, leveraging their knowledge to drive commercial success for both global brands and private equity-backed businesses. Jonathan holds a degree in Graphic Design & Advertising from the Durban Institute of Technology.
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