Dana Raba

Dana Raba holds extensive experience in analytics and management within the gaming industry, currently serving as Director of Analytics at SciPlay since January 2021. In this role, Dana leads product analytics teams to deliver valuable insights, manage A/B tests, and set analytics roadmaps in alignment with business objectives. Previous positions include Director of Analytics for Cross Analytics, where Dana managed multiple analyst teams and cross-analytics projects, and Head of Marketing Analytics, establishing a foundational team and contributing to marketing strategies. Prior to joining SciPlay, Dana held various analytical roles at Plarium and eBay, focusing on product and monetization strategies, and began a career at ELTA in project management. Dana earned an Engineer's Degree in Industrial Engineering with a focus on Information Systems from Ben-Gurion University of the Negev.