Eitan Davidson

Eitan Davidson is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as Director of Marketing Innovation at SciPlay since May 2021, Eitan previously held the position of Head of Marketing at Elevation and CMO at 10bis, which was acquired by Takeaway.com for $153 million in 2018. Eitan's background includes significant contributions as VP of Brand Strategy at Ogilvy, where a first-ever Effie award was achieved, and as Head of Brand Strategy at Grey Group, where three Effie awards were won and a new business niche was developed that generated 70% of annual revenue. Eitan has also shared expertise as a guest lecturer in the MBA program at Ben Gurion University and has experience in strategic planning at McCann Erickson Israel. Eitan's educational credentials include a B.A. in Business Administration, Marketing, and Advertising from The College of Management Academic Studies.