Gil Rubin is an experienced professional in user acquisition and digital marketing, currently serving as a Senior User Acquisition Manager at SciPlay since August 2020. In this role, Gil is responsible for attracting high-quality users to free-to-play games through various acquisition channels, analyzing marketing campaign performance, and optimizing strategies to meet volume, quality, and ROI goals. Prior positions include Senior Affiliate Manager and User Acquisition Manager at Ad-Maven, and several roles at DSNR Media Group, including Mobile Performance Team Leader and Senior Account Manager. Gil's expertise also encompasses business development and market strategy analysis from experience gained at Xito Media, in addition to earlier roles in management and customer service at Cellcom and Arkia. Gil holds a Bachelor of Business Administration from Ruppin College.
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