Guy Beckerman is an accomplished professional in the field of user acquisition and retargeting, currently serving as Retargeting Team Leader at SciPlay since January 2022. Previously, Guy held the position of User Acquisition Manager at Zoomd Technologies, overseeing programmatic mobile campaigns for global brands and optimizing performance towards KPIs and ROAS goals. Earlier roles included Account Manager at Mars Media Group, where key strategic accounts were managed, and Junior Analyst at BForex, focusing on data analysis for process optimization. Guy began a career at dmg - DSNR Media Group as a Traffic Manager, driving campaign performance and reporting. Educational credentials include a Bachelor's Degree in East Asia Studies and a Bachelor's Degree in Middle Eastern Studies from Tel Aviv University, alongside a diploma in Real Estate Appraisal from the Technion - Israel Institute of Technology.
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