Scompler
Alina Lackerbauer is a seasoned professional in content marketing and journalism with a diverse background in digital marketing, editing, and research. Currently serving as a Content Marketing Manager at Scompler since July 2023, Lackerbauer also works as a freelance author at watson. Previous roles include Business Analyst in Digital Marketing & Strategy at rpc - The Retail Performance Company, Junior Editor and News Manager at BurdaForward, and various editorial positions at FOCUS Online and Bauer Media Group. Lackerbauer holds a Master of Arts in European Studies from the University of Regensburg and the University of Malta, as well as a Bachelor of Arts in Journalism with a focus on Politics and Society from the Catholic University of Eichstätt-Ingolstadt.
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Scompler
Scompler is a web-based marketing and communication tool that elevates material comprehension, subject management, and story thinking to new heights. It is well suited to newsroom organization and, more broadly, data and topic-based content control for social media, content marketing, narrative, editing, press, and internal communication. Contentstrategy, strategic topic management, personas, customer journey, editorial plan, editorial calendar, workflows, community management, automated publishing, data analysis, and reporting are all available through Scompler.