Scompler
Alisa Calatrava is an accomplished marketing professional currently serving as the Marketing Analytics & Insights Manager at Scompler since February 2023, having previously held the role of Junior Marketing Manager. Prior experience includes a position as Masterandin at AUDI AG, where Alisa developed a data-driven communication concept with top marks. Alisa also contributed as a project assistant at Fraunhofer IAO and held various student assistant roles at Otto-Friedrich-Universität Bamberg. Educational qualifications include a Master of Arts in Communication Management and Analysis from the University of Hohenheim, a Bachelor of Arts in Communication Science from Otto-Friedrich-Universität Bamberg, and a Bachelor of Arts in Media and Communication Management from Baden-Wuerttemberg Cooperative State University.
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Scompler
Scompler is a web-based marketing and communication tool that elevates material comprehension, subject management, and story thinking to new heights. It is well suited to newsroom organization and, more broadly, data and topic-based content control for social media, content marketing, narrative, editing, press, and internal communication. Contentstrategy, strategic topic management, personas, customer journey, editorial plan, editorial calendar, workflows, community management, automated publishing, data analysis, and reporting are all available through Scompler.