Steve Waters

Steve Waters is a Managing Partner and Chief Strategy Officer at Thinktiv, a consulting firm they co-founded that specializes in value creation for private equity investors and mid-market executives. Prior to this, Steve served as VP of Marketing at BetweenMarkets, Inc., where they significantly grew the customer base before the company's acquisition by Inovis. As a founding investor and board director at various organizations, including Conceivable and Shopatron, Steve has played a crucial role in strategic transformations and market repositioning efforts. They hold a B.A. in Sociology with a focus on Organizational Behavior from Stanford University.