Christina Cubeta

Christina Cubeta is a seasoned executive with extensive experience in merchandising, marketing, and operations across various industries. Currently serving as Chief Merchandising Officer and Consumer Division Head at FTD, Christina oversees eCommerce and category development while co-leading the consumer division of FTD and Proflowers. With a background that includes roles such as Vice President of Digital at FTD, Chief Operating Officer at Motherly, and Vice President of Global Marketing at Quantcast, Christina has demonstrated a strong ability to drive growth and innovation. Additionally, Christina is a Chief Member, promoting the advancement of women in leadership, and has contributed strategic advice to various brands. Educational credentials include an MBA from Columbia Business School and a dual BA in Business Administration and Fine Arts from Muhlenberg College, alongside summer studies in Interior Architecture at Parsons School of Design.