Alex Macmillan is a Director of Product, Monetization for MARVEL Strike Force at Scopely, where they lead a global team to enhance player value and business performance in a complex F2P live game. With a decade of experience in monetization and product strategy for top-grossing mobile titles, Alex previously held roles as a Game Analytics Specialist at DeNA and VP of Product at Socialpoint, achieving significant revenue growth through data-driven decisions. They co-founded Your Friends Studio, focusing on product-driven culture and game development. Currently, Alex is pursuing UBC’s Organizational Coaching Certificate and writing about product management and monetization strategies.
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