Gabriela S.

Gabriela S. possesses a robust background in data analytics and performance marketing, currently serving as a Data Analytics Manager at Scopely since December 2021, where responsibilities include leading marketing data analytics for Monopoly GO! Previous roles at Scopely included Senior Data Analyst and Data Analyst, supporting marketing efforts for games such as Stumble Guys and the broader portfolio. Prior experience includes Performance Marketing Manager at Zenklub, focusing on lead acquisition and customer retention, as well as Performance Marketing Manager at DogHero, where Gabriela expanded customer acquisition strategies across Brazil and LATAM. Additionally, an internship at Bosch involved sales controlling and reporting for the Home and Garden division. Educational qualifications include a Master of Science in Marketing from Católica Porto Business School and a Bachelor's degree in Business from Pontifícia Universidade Católica de Campinas.